KNOW YOUR NUMBERS
12 WEEK INTENSIVE
®
Transform your business finances, reduce stress, and make more money...
KNOW YOUR NUMBERS ®
12 WEEK INTENSIVE
Transform your business finances, reduce stress, and make more money...
Play Video
UNDERSTAND YOUR NUMBERS AND Accelerate Your Business With Ease
Hey, Craig here.
In my experience over many years, most business owners are very good operationally. But when it comes to running their business effectively, most owners have no idea what they're doing.
The end result? Sleepless nights, cashflow struggles, worries around making payments, the inability to focus on expansion and growth, being consumed by the business, and perhaps even serious or debilitating stress.
The key that unlocks profitability, growth, wealth and happiness, is knowing your numbers, and knowing how the financial and growth sides of business truly work.
Know Your Numbers is a 12-week interactive training program, hosted online, designed to completely transform your business, your finances, and unlock serious growth.
If you're ready for change, let's get started...
What people say
Know Your Numbers will make you feel more confident, and in control of your business and life. Don't just take my word for it. Look below to find out what our entrepreneurs had to say!
“It helps you make the right decisions for the business, right from day one! You’re looking at things from a totally different mindset”
"Before Craig’s programme, financial reports were like a different language to me. Now, I can finally understand the numbers and use them to drive my business forward."
"Within weeks of working with Craig, I completely transformed how I manage cash flow and forecasting. The impact on my business was immediate and significant."
"The Know Your Numbers programme gave me the confidence to make tough decisions. It was eye-opening to realise when it was time to walk away from a failing business—and that decision transformed my focus for the better."
"Craig’s approach is incredibly personable. He breaks everything down to a level that anyone can understand—whether you're a business owner or sitting across from a head of finance."
"The Know Your Numbers course was monumental. It didn’t just improve my understanding of finances—it made me a better businessman."
ready to take control of finances, increase profit & get your life back?
WHAT STOPS MOST BUSINESS OWNERS?
Who is know you numbers for?
Know Your Numbers is for business owners who wants to make smarter decisions, and stop feeling intimidated by the financials of running a business.
It’s specifically designed for business owners looking to drive growth, increase profit, improve cash, and take advantage of opportunities thereby building a more valuable business
It's for businesses who want to get to the next level, and who want to feel truly supported by those who care. During the group sessions, we even answer ongoing questions about your business, so you can feel completely supported in every way.
Know Your Numbers gives business owners the ability to reduce stress, increase cash levels and business value, and even helps fix damaged personal and family relationships, which often suffer just as much as the business.
We don’t just give you the knowledge; we help you apply your new knowledge, so you can grow your business.
You get to a stage in business where you can only take it as far as you can. Craig's mentorship has been a game-changer, helping us have conversations about growth-real strategies to hit five, six, even ten million. Before, I wouldn’t have had the knowledge or confidence to make that leap.
Jordan
Director, D2 Integrated Systems
Finally Get Control, so You Can Focus on Running Your Business & Doing What You Love.
I'm InterestedFinally Get Control, so You Can Focus on Running Your Business & Doing What You Love.
I'm Interested
Isn’t this an accountant’s job?
Most accountants will simply finalise your year end accounts, scold you for where you've gone wrong, tell you how much to pay HMRC, and send you a bill.
Most accountants will never explain or discuss profit and loss, balance sheets, cash flow, cost base, pricing, break even, or forecasting. Nor will they go out of their way to reduce your taxes or ensure your business is as healthy as possible.
In order for your business to thrive, you must be able to understand where you are, where you've been, and where you're going financially. You must be able to Know Your Numbers, and it's simpler than than you may think. You don't have to become an accountant. You just need to learn to ask the right questions.
Businesses shouldn’t be held back by a lack of financial or business knowledge. That’s why we do everything we can to educate business owners, so they can move from surviving to thriving. And in many cases, regain the happiness and peace of mind they once had, and focus on why they got into business in the first place.
how does IT work? WHAT NEXT?
REGISTER INTEREST FOR OUR NEXT 12-WEEK INTENSIVE NOW
Know Your Numbers runs several times each year. Availability is limited. Application only.
know your numbers £2,995+Vat
OR 3 MONTHLY PAYMENTS OF £1,150+VAT
Here’s how it works...
Know Your Numbers takes place via zoom over a 12-week period. Each week you will join a 1-hour session. Some weeks will be teaching sessions, other weeks will be interactive clinics. After each session, the real work of application in your business begins.
As well as learning directly from Craig, you'll get to experience Craig supporting other business owners in the group, giving you additional insight into higher level thinking, and learning how to navigate even bigger growth challenges.
We keep Know Your Numbers as simple as possible. We all have busy lives and businesses to run. This is your opportunity to experience a transformational 12-weeks, to retake control of your business, increase your finances, and grow with ease.
KNOW YOUR NUMBERS
RISK-FREE GUARANTEE
Although it's never been requested, we promise a 100% money back guarantee at any point during your 12-weeks, if you're not 100% satisfied with the content or the impact it has had on your business.
Where else can you learn this?
What options are there?
There is a big difference between a short-term cost compared to a true, long-term investment that delivers results.
Do it
alone
I imagine this is what you’re already doing, contributing greatly to the stresses, time consumption, emotional investment, and financial firefighting process of, essentially, piecing together a jigsaw without the picture on the box to know you’re on the right track. It’s not working, is it?
TRY A BUSINESS
COURSE
Perhaps you could enrol on a business course, training session or seminar. Programmes and courses like that are usually theoretical rather than practical, and they often don’t apply to your business, or are not relevant to you.
JOIN KNOW YOUR
NUMBERS TODAY
Skip the guesswork and the generic advice! Know Your Numbers gives you a tailored, hands-on solution that we've built specifically for you. Over 30 years of in-the-trenches experience have gone into this step-by-step roadmap that doesn't just “theorise” but delivers real results: more profit, better cash flow, and you’ll sleep more easily at night.
No fluff. Just the tools, guidance, and expertise you need to make smart decisions and finally see the bigger picture.
You need to take action. What’s stopping you? Remember what our entrepreneurs above said about how it changed them and their business.
You could continue to do it alone with no mentor and carry on trying to fight a house fire with buckets of water, or take on the journey with no map, but why wait? Why allow yourself to keep living this stressful life? Why keep missing opportunities?
Nothing changes unless you change. With Know Your Numbers, you can take your business to the next level, increase its value and cash flow, reduce stress, fulfil your true potential and get your life back!
If you join Know Your Numbers, attend each session, follow the course content, and fully take it on, you will find the process transformative, and your progress significantly fast tracked from the get-go.
If my clients had known what was truly possible, in terms of reducing stress, increasing cash, income potential, and pure enjoyment, and if these groups had existed when they set up, they would have jumped at it and saved a significant amount of time, money and stress!
You now have, at your fingertips, what it takes other people years to learn. And often, they need to witness their businesses fail or themselves to fall to pieces in the process. You can avoid that.
Let’s do this! Take action and start today.
Remember, if you don’t believe that you have had value for money, we offer a full 100% money back guarantee. Not that anyone has even thought about that.
If you’re serious about your business, I’ll see you on the inside.
Craig
“It helps you make the right decisions for the business, right from day one! You’re looking at things from a totally different mindset”
"Before Craig’s programme, financial reports were like a different language to me. Now, I can finally understand the numbers and use them to drive my business forward."
"Within weeks of working with Craig, I completely transformed how I manage cash flow and forecasting. The impact on my business was immediate and significant."
"The Know Your Numbers programme gave me the confidence to make tough decisions. It was eye-opening to realise when it was time to walk away from a failing business—and that decision transformed my focus for the better."
"Craig’s approach is incredibly personable. He breaks everything down to a level that anyone can understand—whether you're a business owner or sitting across from a head of finance."
"The Know Your Numbers course was monumental. It didn’t just improve my understanding of finances—it made me a better businessman."
Get Started
To get started, all you have to do is complete the form below.
Craig Alexander Rattray
Craig Alexander Rattray is a seasoned Finance Director and Chief Financial Officer with more than 30 years of strategic finance experience. He is an expert in developing and implementing financial strategies, raising capital, improving profit and cash flow, enhancing shareholder value and providing full-spectrum financial management for businesses.
His expertise spans private equity, venture capital, corporate finance, and financial strategy, making him an ideal advisor for companies looking to increase profit, cash and business value.
A Scottish Chartered Accountant, Craig's long and successful career has spanned various sectors and companies. He has extensive experience working with business owners, offering critical support during periods of change, including acquisitions, growth and exit, and financial difficulties. He is direct and to the point. No sugar coating, just real added value advice.
Craig's goal is to help business owners sleep better at night and make more money by teaching them how to switch from merely surviving to thriving. Through Know Your Numbers, Craig has helped multiple business owners become Millionaires. He is also the author of “Mastering Cash Flow for Business Owners” (2021) and “Lessons From the Rocking Chair” (2024), “Know Your Numbers Mastery – A New Way of Running Your Business” (2025), "Cash Flow Craig” (2026), as well as the host of Know Your Numbers podcast.